Abeo [a•be•o] explore. sample. discover.

our story

Our name derives from Abeona, the goddess of journeys and discovery. We understand the ways discovery can make you feel, the role it plays in our lives, and even our basic practical need for it. We are a nimble agency with a powerful global backing - allowing us to pivot and scale to meet your needs.

our history

Backed by Arcade Beauty, best in class sampling innovation is at the core of what we do. Arcade Beauty is the leader in sampling with a rich legacy and passion for innovation. With over a century of expertise, Arcade Beauty is dedicated to the creation of meaningful product discovery experiences.

proven results

Any customer, any channel — abeo’s strategic sampling engages consumers where they want to be reached.

3%

Average Click Rate

29%

Average Email Open Rate (2x industry average)

Gartner L2

62%

Average consumer opt-in rate for future marketing

our campaign approach

select a channel

We can integrate our products into any digital channel including instagram/facebook, spotify, tiktok, and digital publications. Our team can help identify which platform is best for reaching your target audience.

customize the journey

Select from our range of sampling experiences such as survey questions, diagnostic quizzes, a shade finder and virtual try-on.

design campaign emails

Each of our campaigns includes a custom-designed email experience that is meant to build brand education and foster loyalty, while driving call-to-actions that help your brand reach your goals. Our team manages campaign template design and build.

fulfill & ship samples

Our team manages fulfillment end-to-end from packaging sourcing, completion of all postal service requirements, to address validation. We make sure the samples are delivered safely, securely, and directly to the consumer.

report data & insights

We deliver a final campaign wrap-up report that includes a media recap, campaign performance overview including email engagement and insights, and actionable recommendations for the optimization of future campaigns.

Contact Us

*not for receiving free samples

1740 Broadway #14A
New York, NY 10019
[email protected]