Hi, we’re abeo.

The digital sampling company. We help brands sample smarter. Reaching consumers, launching products, growing brands, and cultivating loyalty.

We believe...

Sampling is more than a tactic.

In connecting sampling and audience activation.

Brands deserve better.

Consumers deserve to be delighted.

Engaging with consumers wherever they are.

We Partner with
Leading Brands



A global leader in the world of beauty, L'Oréal is the largest and most renowned personal care brand in the industry.



e.l.f. (Eyes Lip Face) is a US-based high-quality cosmetics brand that boasts 100% vegan and cruelty-free formulas.

How We Work


Campaign Strategy

Our team works with your brand to co-create a campaign based on your objectives and KPIs. Depending on your goals and target audience, Abeo offers a number of platform solutions to engage your consumers, wherever they are.


Development & Execution

We work with you to design a sampling campaign strategy that fits your brand’s needs, including customizations such as alternative designs, a shade finder, skincare or fragrance quiz, and in-store pickup. Through the entire process, we provide a form for two-way conversation between you and your consumer – driving engagement, education and a path to purchase.



We handle the fulfillment end-to-end from packaging sourcing, completion of all Postal Service requirements to address validation. We make sure the samples are delivered safely, securely and directly to the consumer.


Data and Reporting

We gather qualitative and quantitative insights and deliver actionable recommendations for the optimization of performance throughout the campaign. We provide a final campaign wrap up report that includes media engagement, site behavior, and email data.

What We Do

Turnkey Campaigns

Build a custom campaign from in-house sample manufacturing to digital and social activations.

Boost Existing Campaigns

Enhance any existing media plan on digital and social channels.

Activate In-Store

Drive consumers in-store to pick up sample. Experience sample delivery on-site and on-demand via our contactless kiosk solution.

Contact Us

1740 Broadway #14A
New York, NY 10019

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