hi, we’re abeo.

We help brands sample smarter. Reaching consumers, launching products, growing brands, and cultivating loyalty through data-driven product discovery experiences.

learn more about us

our campaign approach

select a channel

Our integrations are platform agnostic, allowing for unique sampling experiences as at any digital touchpoint. Our team can help identify which channel is best for reaching your target audience and goals.

customize the journey

Select from our range of sampling experiences such as survey questions, diagnostic quizzes, a shade finder and virtual try-on.

design campaign emails

Each of our campaigns includes a custom-designed email program that is meant to build brand education and foster loyalty while driving call-to-actions that help brands reach their goals. We work with your team on creative direction while managing email template design and build.

fulfill & ship samples

We manage fulfillment end-to-end from packaging sourcing, completion of all postal service requirements, to address validation. We make sure the samples are delivered safely, securely, and directly to the consumer.

report data & insights

We deliver a final campaign wrap-up report that includes a media recap, campaign performance overview including email engagement and insights, and actionable recommendations for the optimization of future campaigns.

what we offer

end-to-end sampling

Turnkey campaigns in partnership with Arcade Beauty, from in-house sample manufacturing to digital campaign activations.

custom campaign design

Direct partnership with your media agency to develop a custom digital sampling campaign, including platform selection and journey design, to campaign management, execution, fulfillment, and reporting.

existing campaign integration

We can partner with your agency to plug a sample offer into an existing digital media campaign.

in-store activation

We help your brand drive retail traffic through in-store sample redemptions.

We Partner with
Leading Brands

IT Cosmetics

IT Cosmetics drove awareness, trial, and purchase intent for their #1 best-selling product, CC+ Cream with SPF 50+.

See case study

luxury men's fragrance launch

A luxury fashion house leveraged digital sampling to spread product awareness for their new fragrance

See case study

See all

digital dive

identifying the right sampling platform: TikTok and Instagram/Facebook

For years, Instagram and Facebook (Meta) have been the go-to platforms for brands to reach and engage with consumers. Recently, we’ve experienced the emergence of exciting up and coming platforms, such as TikTok that have enormous potential. A question that we often get asked at abeo is, how do brands identify the right platform for a sampling campaign?

unwrapped: holiday sampling campaign best practices

product sampling in the metaverse: opportunities for community building

The beauty industry has enormous potential for community building amongst digitally-native demographics in the metaverse.

product sampling best practices: acquisition vs. retention campaigns