IT Cosmetics was looking to drive new consumer acquisition and awareness of their #1 best-selling product, CC+ Cream with SPF 50+.
Download the full case study to learn how in partnership with abeo, IT Cosmetics leveraged digital sampling to drive awareness of CC+ Cream with SPF 50+, add 25,000+ contacts to their CRM database for future marketing, and measure purchase intent.
We have proven results. Any customer, any channel - abeo's strategic sampling engages consumers where they want to be reached.
Average Click-Rate (vs. 1.9% Industry Average)
Average Email Open Rate (vs. 16.7% Industry Average)
Average consumer opt-in rate for future marketing (vs. 21.5% Industry Average)