Research has pinpointed free samples as one of the top purchase drivers. This is particularly true in beauty, as studies report free samples as the most influential channel for customer acquisition. According to Gartner L2, close to 50% of all beauty shoppers indicated that a free sample has led them to buy a product. As we continue to see growth in online shopping and at-home product experimentation, there is an increased importance to reach your consumer wherever they are. Strategic, data-driven sampling campaigns allow brands to directly connect with their consumers on social media in a way that is targeted, measurable, timely, and welcome.
Yes, we do. We are backed by Arcade Beauty, the world’s leading provider of sampling solutions. With over a century of expertise, Arcade Beauty designs and delivers innovative and effective sample packaging for brands globally. The company remains at the forefront of innovation through continual commitment to R&D and manufacturing excellence. Abeo and Arcade Beauty combine to deliver solutions that engage and drive results.
Our campaigns can take anywhere from 4-6 weeks to build once we’ve received the copy and all assets needed.
Our digital sampling campaigns depend on sample quantity and media targeting, typically campaigns run for 2-4 weeks.
The Abeo team has a customer service manager who oversees communications with customers throughout the campaign process. After a customer redeems their sample, they are provided with contact details to reach us if they are experiencing delays in shipment, need to change their address, or have received a broken sample. Abeo’s customer service manager responds in a timely manner to all inquiries.
Data will be shared with the brand two weeks post-campaign close date and will be owned by the brand. Abeo destroys consumer data from the database 60 days after the campaign closes.