e.l.f.

e.l.f. (Eyes Lip Face) is a US-based high-quality cosmetics brand that boasts 100% vegan and cruelty-free formulas.

Challenge

As one of the first online beauty brands, e.l.f. has distribution at leading retailers—such as Target and Ulta Beauty—and a growing international presence. The brand sought a strategic partner to help acquire new customers and drive sales to the newly-named, relaunched Holy Hydration! Face Cream.

Solution

Abeo partnered with e.l.f. to acquire new customers by utilizing a Facebook lead gen campaign to generate sample redemptions and loyalty program sign ups, immediately followed by an email campaign that drove full-size product purchases and product review submissions.

Results

10,039

Samples Redeemed

100%

Users opted in for future marketing

10x

Amount of users more likely to click through to full price product

*compared to average beauty industry email click rates

Social Ad

Lead Ad Form

Lead Ad Confirmation

Confirmation Email

CTA Email

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Next up

L'Oréal

A global leader in the world of beauty, L'Oréal is the largest and most renowned personal care brand in the industry.

Contact Us

1740 Broadway #14A
New York, NY 10019

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*not for receiving free consumer samples