e.l.f. (Eyes Lip Face) is a US-based high-quality cosmetics brand that boasts 100% vegan and cruelty-free formulas.


As one of the first online beauty brands, e.l.f. has distribution at leading retailers—such as Target and Ulta Beauty—and a growing international presence. The brand sought a strategic partner to help acquire new customers and drive sales to the newly-named, relaunched Holy Hydration! Face Cream.


Abeo partnered with e.l.f. to acquire new customers by utilizing a Facebook lead gen campaign to generate sample redemptions and loyalty program sign ups, immediately followed by an email campaign that drove full-size product purchases and product review submissions.



Samples Redeemed


Users opted in for future marketing


Amount of users more likely to click through to full price product

*compared to average beauty industry email click rates

Social Ad

Lead Ad Form

Lead Ad Confirmation

Confirmation Email

CTA Email

Next up


A global leader in the world of beauty, L'Oréal is the largest and most renowned personal care brand in the industry.

Contact Us

*not for receiving free samples

1740 Broadway #14A
New York, NY 10019
[email protected]

  • This field is for validation purposes and should be left unchanged.
*not for receiving free consumer samples

Sampler acquires abeo. Read the press release here.