As one of the first online beauty brands, e.l.f. has distribution at leading retailers—such as Target and Ulta Beauty—and a growing international presence. The brand sought a strategic partner to help acquire new customers and drive sales to the newly-named, relaunched Holy Hydration! Face Cream.
Abeo partnered with e.l.f. to acquire new customers by utilizing a Facebook lead gen campaign to generate sample redemptions and loyalty program sign ups, immediately followed by an email campaign that drove full-size product purchases and product review submissions.
Users opted in for future marketing
Amount of users more likely to click through to full price product
*compared to average beauty industry email click rates