Privacy Policy

Last Updated: March 7, 2019

Digital Sampling Services Privacy Notice

Arcade Digital Sampling Services, Inc. d/b/a Arcade Beauty (hereafter, “Arcade Beauty”, “AB”, “we”, “our” or “us”) values the trust you have placed in us. As part of our relationship, we recognize and respect your privacy concerns.

This Privacy Notice (“Privacy Notice”) describes the types of personal information we collect on our websites, computer or mobile software applications, social media pages, HTML formatted e-mail messages, and in other ways discussed below (individually and collectively, the “Services”), how we may use that information, with whom we may share or sell it and the measures we take to protect the security of personal information. We also tell you how you can reach us to ask us to: (i) access, change or not use the personal information you have provided to us, (ii) withdraw any consent you previously provided to us, (iii) tell us to refrain from communicating with you about our products or services, and (iv) answer any legitimate questions you may have about our privacy practices.

We reserve the right to modify this Privacy Notice at any time, so please review it frequently. When we make changes, we will post them here. If we make material changes to this Privacy Notice we will place a notice on our website or we may send a notice to the e-mail address you provided to us. You may wish to check this section of our website from time to time, because your continued use of our Services will signify your acceptance of the changes to our Privacy Notice.

This Privacy Notice is incorporated into, and part of our Terms of Use, which governs your access to and use of our Services in general. This Privacy Notice shall be interpreted under the laws of the United States, regardless of the location, residence or nationality of individual users.

This Privacy Notice’s effective date is March 7, 2019.

Your Consent

If you are unsure whether this Privacy Notice is in conflict with the applicable local rules where you are located, you should not submit your or any other persons personally identifiably information to us. Anyone who accesses, uses or interacts with our Services who submits personally identifiably information or provides any other information does thereby affirmatively consent to: (i) the international transmission, transfer, processing and/or storage of all such information, including personally identifiably information, to a country which may be deemed to have inadequate data protection and (ii) the collection (including by Automated Interactions as such term is defined below), transmission, using, sharing and storage of such information, including personally identifiably information, as provided in this Privacy Notice.

Types Of Information We Collect

We and/or our third party service providers may collect personal information about you in various ways, such as when you provide it on our websites, emails, through our apps and social media channels, at our events, through surveys, via text messages or on the telephone. The types of personal information we may or our third party providers may collect include:

  • Contact information (such as name, postal address, email address, and mobile or other telephone number);
  • transaction information;
  • customer service information (such as customer service inquiries, comments, and order history);
  • information regarding your personal or professional interests, demographics, and experiences with our products and contact preferences;
  • photographs, comments and other content you provide;
  • where we or our third-party service providers need to verify your identity;
  • information we may obtain from our third-party service providers.

In addition, we and our third party providers may collect certain information by automated means, such as cookies, web beacons and web server logs through your interaction with and use of the Services and non-AB websites (“Automated Interactions”). Such Information may include, but is not limited to, network routing information (where you came from), equipment information (browser type), your IP address (which may identify your general geographic location or company), date and time, unique device identifier, MAC address, clickstream information (when each AB webpage was visited and how much time was spent on the page), general geo-location data, and settings of the device you use to access the Services.

Geo-location data is collected by Arcade Beauty when it assigns a QR code to an order or request by you, and deletes that geo-tracking data within 90 days after it concludes a product and/or service campaign.

Although our and our third party providers’ use of Automated Interactions may change over time as technology evolves, the descriptions set forth in our Cookie Notice are designed to provide you with additional detail about our current approach to information collected from Automated Interactions.

By accessing and using our Services, you consent to the storage of cookies, other local storage technologies, beacons and other information on your devices. You also consent to the access of such cookies, local storage technologies, beacons and information by us and by the third parties mentioned above and within the Cookie Notice and this Privacy Notice.

Other Ways We Collect Personal Information

Publically Available and Other Sources: We also may obtain information you have made publicly or lawfully available, such as, via third-party social networking services when you choose to connect with those services, or information provided by third party sources, such as marketing opt-in lists, or data aggregators. Please note that we may combine this information with other information that we collect about you and use and share it as described in the Privacy Notice.

We also may collect other information about you, your device, or your use of the Services in ways that we describe to you at the point of collection or otherwise with your consent.

How We Use Information

Arcade Beauty and its third party service providers may use the information we collect from you for the following purposes:

  • Provide products and services to you;
  • send you promotional materials and other communications;
  • communicate with you about, and administer your participation in, special events, contests, sweepstakes, programs, offers, surveys and market research;
  • provide advertisements to you about our products and services;
  • tailor your use of the Services, marketing experience, and communications according to your preferences and our terms;
  • interact with you on third party social networks (our interactions with you on a third party social network would be subject to that network’s privacy policies and terms of use)
  • respond to your inquiries;
  • to post testimonials;
  • operate, evaluate and improve our business (including developing new products and services; enhancing and improving our Services (for example, to facilitate navigation, avoid duplicate data entry, enhance security,); managing our communications; analyzing our products and customer base; cross reference customer databases to identify common customers; performing data analytics; (including online advertising and e-mail marketing), and performing accounting, auditing and other internal functions);
  • contact or notify you if necessary;
  • protect the security or integrity of our Services and our business;
  • to conduct some level of automated decision-making — for example, we use certain personal information to help us screen accounts for risk or fraud concerns and other unlawful activity, claims and other liabilities;
  • comply with and enforce applicable legal requirements, our Terms of Use, relevant industry standards, contractual obligations and our policies; and
  • for other purposes that are in our legitimate interests, as well as for compliance purposes.

We also may use the information in other ways for which we provide specific notice at the time of collection and/or where you have given us your express permission.

In addition, we may use non-personally identifiable information we collect for any purpose, except where applicable law requires otherwise. If we are required to treat non-personally identifiable information as personal information under applicable law, then we will only use it in the same way that we are permitted to use and disclose personal information.

Information We Share

We do not sell or otherwise disclose personal information about you, except as described in the Privacy Notice. We may share the personal information you provide to us with other affiliated companies doing business as “Arcade Beauty” and our and their respective parents and our and their respective subsidiaries worldwide (collectively, “Arcade Beauty Group”), licensees and joint venture partners for the purposes described in this Privacy Notice. In addition, unless you object by notifying us [email protected], to the extent permitted by law, we may share information about you with other third parties for those parties’ own purposes, such as to offer products or services that may interest you.

We also may share the information with our service providers who perform services on our behalf based on our instructions. These service providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that fulfill orders, and provide web hosting, analytics and marketing services. These service providers may combine data we provide to them or allow them to collect from or about you with data they collect in connection with other websites, applications or services to measure the effectiveness of our advertising and determine how you use our Services.

We and all other members of the Arcade Beauty Group and our and/or their respective third party service providers also may disclose information about you (i) if required to do so by law or legal process (such as a court order), (ii) in response to a request by law enforcement and other government authorities, (iii) enforce our Terms of Use or the terms of any of our statements, notices guidelines or policies or (iv) when disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity. Information we and/or any other members of the Arcade Beauty Group and/or our or their respective third-party service providers receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms, notices, statements or policies, or otherwise to prevent harm. We and all other members of the Arcade Beauty Group also reserve the right to transfer personal information we or they have about you in the event we or they sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation). In addition to the disclosures described in this Privacy Notice, we and all other members of the Arcade Beauty Group may share information about you with third parties when you consent to or request such sharing.

We and all other members of the Arcade Beauty Group may also share, sell and transfer aggregated, anonymized information for any purpose, except where applicable law requires otherwise.

Text Messages

You may be able to sign up using an opt in key word to receive communications through your mobile device by submitting your mobile telephone number online or by texting us. If you sign up for mobile communications, you must first agree to our SMS Terms which require you to be at least 16 years of age or older and expressly consent to receive non-marketing and marketing text messages (“Text Message(s)”) from us and others texting on our behalf, including text messages made with automated dialing systems, at the telephone number(s) that you provide. You may not consent to receive Text Messages on behalf of someone else or provide someone else’s phone number. Consent is not a condition of purchase.

Our Text Messages are intended to provide you with information about upcoming deliveries and our and our customers’ products and services (e.g., order confirmations/rejections, shipping updates, sponsored events, promotions, digital sample campaigns, feedback requests, sweepstakes, and contests). We may obtain the date, time and content of your messages in the course of your use of Text Messages. We will use the information we obtain in connection with our Text Messages in accordance with this Privacy Notice.

It is your responsibility to notify us in the event that you disconnect your mobile number or change carriers. You may opt out of receiving these communications by sending a text message with the word “STOP” to applicable short code (i.e., the short code from which its Text Messages are being sent). We do not charge you to unsubscribe. Depending on the terms of your mobile phone contract, you may incur charges for receiving and sending Text Messages on your mobile device. We are not responsible for these charges. Message and data rates may apply to each text message sent or received in connection with our Text Messages. Text Messages are distributed via third party mobile network providers and, therefore, we cannot control certain factors relating to message delivery or guarantee availability or performance of this service, including liability for transmission delays or message failures. Message frequency varies per digital sampling campaign, not to exceed 7 per digital sampling campaign. For help text “HELP” to the applicable short code (i.e., the short code from which its Text Messages are being sent). Our Text Messages are not available on all wireless carriers and wireless carrier participation could change. You may consult with your wireless carrier to see if it participates. The wireless carriers are not liable for delayed or undelivered messages.

Your Rights and Choices

We offer you certain choices in connection with the personal information we collect about you, such as how we use the information and how we communicate with you. To update your preferences, ask us to remove your information from our mailing lists, exercise your rights or submit a request, please contact us as indicated in the “How to Contact Us” section of this Privacy Notice. You can also unsubscribe from our electronic marketing mailing lists by emailing [email protected]. Please understand that it may take us time to process any opt out request and that even if you opt out of receiving promotional correspondence from us, we may still contact you in connection with your relationship, activities, transactions and communications with us. Also, to stop receiving promotional messages from third parties who already have your contact information, please contact them directly. You may in most cases opt out of receiving push notifications by going to your devices “Settings” and clicking on “Notifications,” and then changing those settings for some or all of the apps on that device. (Different device configurations, or updates to devices, may affect or change how these settings work.) Your choice to opt out of “Notifications” from the Platform will not affect notifications sent by any other organization. To the extent provided by the law, you may request access to the personal information we maintain about you or request that we correct, amend, delete or block the information by contacting us as indicated below. Where provided by law, you may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your personal information, and we will use our commercially reasonable efforts to apply your preferences going forward.

Interest Based Advertising

We may collect information about your online activities on our Services to provide you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our ads are served. Please see the section of our Cookie Notice which provides details and explains how to exercise your choices.

Online Tracking and How We Respond to Do Not Track Signals

When you use our Services, both we and certain third parties (such as our advertising networks, digital advertising partners and social media platforms) may collect personal information about your online activities, over time and across third-party websites. Please see the section of our Cookie Notice which provides details and explains how our Services respond to DNT signals or similar mechanisms from browsers.

Third Party Sites and Services

Our Services may contain links to third-party websites, products, and services (“Linked Site(s)”). Our products and services may also use or offer products or services from third parties – for example, a third-party app (“Third Party Product(s)”). Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties. We and all other members of the Arcade Beauty Group are not responsible for the content of any Third Party Product or Linked Site, any use of Third Party Products or Linked Sites, or the privacy practices of Third Party Products or Linked Sites.

How We Protect Personal Information

While we endeavor to protect the security and integrity of personal information collected via the Services, due to the inherent nature of the Internet as an open global communications vehicle, we cannot guarantee that any information, during transmission through the Internet or while stored on our or our third party providers’ systems, servers or otherwise in our or their care, will be absolutely safe, including from intrusion by others, such as hackers. If you correspond with us by e-mail, text message, or using Web forms like a “contact us” feature on our Services, you should be aware that your transmission might not be secure. A third party could view the information you send in transit by such means. We and all other members of the Arcade Beauty Group will have no liability for disclosure of your information due to errors or unauthorized acts of third parties. If we believe that the security of your personal information in our care may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we will endeavor to notify you as promptly as possible under the circumstances. If we have your e-mail address, we may notify you by e-mail. You consent to our use of e-mail as a means of such notification.

Services And Products On Other Websites

We may offer some of our products and services or authorized branding on or through other websites, apps and platforms. Information, including personally identifiably information, that you provide to those websites, apps and platforms may be sent to us in order to deliver our products and services or collected and used by us as described in this Privacy Notice. We process, use, share and secure such information under this Privacy Notice. The affiliated websites, apps and platforms through which our products and services and authorized branding are offered may have different privacy practices and we encourage you to read their privacy policies. We and all other members of the Arcade Beauty Group have no responsibility or liability for the practices, policies and security measures implemented by third parties on their websites, apps and platforms.

Widgets, Buttons, and Tools

Our Services may include widgets, which are interactive mini-programs that run on our Services to provide specific services from another company (e.g., links to bookmarked sites), along with buttons or other tools that link to other companies’ services (e.g., a “Like” button or third party map). The widget, button or tool may collect and automatically send personal information, such as your e-mail address, or other information (such as your browser information, or IP address), to a third party. Cookies may also be set or used by the widgets, buttons or tools to enable them to function properly or for other purposes, which may include advertising. Information collected or used by a widget, button or tool, including cookie settings and preferences, is governed by the privacy policy of the company that created it. We and all other members of the Arcade Beauty Group have no responsibility or liability for the practices, policies and security measures implemented by such parties.

Children’s Privacy

Our Services are not directed to children under the age of sixteen and we do not knowingly collect personal information from children under the age of sixteen on the Services. If we become aware that we have inadvertently received personal information from a visitor under the age of sixteen on our Services, we will take steps to delete the information as soon as possible; provided that such access is not unreasonably burdensome or expensive under the circumstances. We recommend that prospective users between the ages of 16 and 17 ask their parents or other legal guardians for permission before sending any information about themselves to anyone over the Internet. In addition, we reserve the right to limit participation in particular programs or promotions to visitors eighteen (18) years of age or older.

Privacy Notice for California Residents

Effective Date: June 2020
Last Reviewed:  June 2020

This Privacy Notice for California Residents supplements the information contained in the Privacy Notice of Arcade Digital Sampling Services, Inc. d/b/a Arcade Beauty (hereafter, “Arcade Beauty”, “AB”, “we”, “our” or “us”) applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA have the same meaning when used in this Notice.

Information We Collect

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information“). Personal information does not include:

  • Publicly available information from government records.
  • Deidentified or aggregated consumer information.

In particular, we have collected the following categories of personal information from its consumers within the last twelve (12) months:


Category Examples Collected
A. Identifiers.


A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers. YES
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).


A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

Some personal information included in this category may overlap with other categories.

C. Protected classification characteristics under California or federal law.


Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).


D. Commercial information.


Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. YES
E. Biometric information.


Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. NO
F. Internet or other similar network activity.


Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. NO
G. Geolocation data.


Physical location or movements. YES
H. Sensory data.


Audio, electronic, visual, thermal, olfactory, or similar information. NO
I. Professional or employment-related information.


Current or past job history or performance evaluations. NO
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).


Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. NO
K. Inferences drawn from other personal information.


Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. NO


We obtain the categories of personal information listed above from the following categories of sources:

  • Directly from you. For example, from forms you complete or products and services you purchase.

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following purposes:

  • To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a price quote or ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
  • To provide, support, personalize, and develop our website, products, and services.
  • To create, maintain, customize, and secure your account with us.
  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To personalize your website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our website, third-party sites, and via email or text message (with your consent, where required by law).
  • To help maintain the safety, security, and integrity of our website, products and services, databases and other technology assets, and business.
  • For testing, research, analysis, and product development, including to develop and improve our website, products, and services.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

We may disclose your personal information to a third party for a business purpose or sell your personal information as defined under the CCPA, subject to your right to opt-out of those sales (see Personal Information Sales/Shares Opt-Out and Opt-In Rights, below). When we disclose or sell personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

We share your personal information with the following categories of third parties:

  • Service providers, such as internet service providers.
  • Internet cookie data recipients, like Google Analytics.
  • Affiliates, parent or subsidiary organizations.
  • Companies from whom you have requested product samples.
  • Fulfillment house used to process your request for product samples and have them delivered to you.

Disclosures and/or Sales of Personal Information for a Business Purpose

In the preceding twelve (12) months, Company has disclosed/or sold the following categories of personal information for a business purpose:

Category A: Identifiers.

Category B: California Customer Records personal information categories.

Category D: Commercial information.

Category G: Geolocation data.

We disclose/sell your personal information for a business purpose to the following categories of third parties:

  • Service providers, such as internet service providers.
  • Internet cookie data recipients, like Google Analytics.
  • Affiliates, parent or subsidiary organizations.
  • Companies from whom you have requested product samples.
  • Fulfillment house used to process your request for product samples and have them delivered to you.

Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The categories of third parties with whom we share that personal information.
  • The specific pieces of personal information we collected about you (also called a data portability request).
  • If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
    • sales, identifying the personal information categories that each category of recipient purchased; and
    • disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  8. Comply with a legal obligation.
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. To designate an authorized agent, you must (a) provide the agent with signed permission to make the request, and provide that permission to us; (b) directly verify your identity; and (c) directly confirm that this individual is your authorized agent.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include:
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account.

We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

For instructions on exercising sale opt-out rights, see Personal Information Sales/Shares Opt-Out and Opt-In Rights.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Personal Information Sales/Shares Opt-Out and Opt-In Rights

If you are 16 years of age or older, you have the right to direct us to not sell your personal information at any time (the “right to opt-out”). We do not sell the personal information of consumers we actually know are less than 16 years of age. Consumers who opt-in to personal information sales may opt-out of future sales/shares at any time.

To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by:

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales/shares. However, you may change your mind and opt back in to personal information sales/shares at any time by:

You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.


We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

Other California Privacy Rights

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected], call (212-603-5695) or write us at: 1740 Broadway, Suite 14A, New York, NY 10019.

Changes to Our Privacy Notice

We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the website and update the notice’s effective date. Your continued use of our website following the posting of changes constitutes your acceptance of such changes.

Contact Information

If you have any questions or comments about this notice, the ways in which Arcade Beauty collects and uses your information described here [and in the Privacy Policy], your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Phone: (212-603-5695)


Email: [email protected]

Postal Address:





How to Contact Us

If you have any questions or comments about this Privacy Notice or if you would like us to update information we have about you or your preferences, please contact us at [email protected] or calling (212-603-5695).

Contact Us

1740 Broadway #14A
New York, NY 10019

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