When in-store sampling was put on hold in 2020, it affected FMCG/CPG brands tremendously. The lack of samples resulted in a ~30% sales drop (The Hustle)! Moving forward, creativity is key for brands to place their products into consumers hands in this new, low touch world.
We help our partners meet their digital marketing goals through highly targeted data-driven sampling experiences that drive engagement and foster loyalty. abeo’s solution goes beyond traditional sampling by offering brands a way to target consumers online and deliver a sample directly to their homes for trial – while building education and driving engagement and behaviors a long the way with our custom email program.
Turnkey campaigns in partnership with Arcade Beauty, from in-house sample manufacturing to digital campaign activation.
We partner directly with your digital media agency to activate existing samples. From media placement, to custom campaign development including platform selection and journey design, and campaign management, including execution, fulfillment, and reporting.
We work directly with your brand’s media agency to enhance existing digital media campaigns with a sample offer.
Drive retail traffic through in-store sample redemptions or convert foot traffic into sample redemptions through QR code signage.
ad with sample offer is shown to targeted consumer
consumer fills out form within instagram/facebook for sample redemption
consumer opts-in to future brand marketing and accepts terms & conditions
consumer order confirmed
thank consumer for their order and welcome them to the brand experience
update consumer on their sample order and build product education through branded content
drive reviews, measure purchase intent, and influence purchase with special offers