When in-store sampling was put on hold in 2020, it affected FMCG/CPG brands tremendously. The lack of samples resulted in a ~30% sales drop (The Hustle)! Moving forward, creativity is key for brands to place their products into consumers hands in this new, low touch world.
We help our partners meet their digital marketing goals through highly targeted data-driven sampling experiences that drive engagement and foster loyalty. abeo’s solution goes beyond traditional sampling by offering brands a way to target consumers online and deliver a sample directly to their homes for trial – while building education and driving engagement and behaviors a long the way with our custom email program.
Sampler acquires abeo. Read the press release here.