hi, we're abeo.

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*not for receiving free consumer samples

we help brands sample smarter 

why digital sampling?

When in-store sampling was put on hold in 2020, it affected FMCG/CPG brands tremendously. The lack of samples resulted in a ~30% sales drop (The Hustle)! Moving forward, creativity is key for brands to place their products into consumers hands in this new, low touch world.

We help our partners meet their digital marketing goals through highly targeted data-driven sampling experiences that drive engagement and foster loyalty. abeo’s solution goes beyond traditional sampling by offering brands a way to target consumers online and deliver a sample directly to their homes for trial – while building education and driving engagement and behaviors a long the way with our custom email program.

we offer four levels of service


end-to-end sampling

Turnkey campaigns in partnership with Arcade Beauty, from in-house sample manufacturing to digital campaign activation.


custom campaign design

We partner directly with your digital media agency to activate existing samples. From media placement, to custom campaign development including platform selection and journey design, and campaign management, including execution, fulfillment, and reporting. 


existing campaign integration

We work directly with your brand’s media agency to enhance existing digital media campaigns with a sample offer.


in-store activation

Drive retail traffic through in-store sample redemptions or convert foot traffic into sample redemptions through QR code signage.

our consumer journey at a glance

social engagement driver

ad with sample offer is shown to targeted consumer

lead ad form

consumer fills out form within instagram/facebook for sample redemption

terms & conditions

consumer opts-in to future brand marketing and accepts terms & conditions

lead ad confirmation

consumer order confirmed

welcome email

thank consumer for their order and welcome them to the brand experience

education email

update consumer on their sample order and build product education through branded content

conversion email

drive reviews, measure purchase intent, and influence purchase with special offers

we partner with leading brands

Sampler acquires abeo. Read the press release here.