Elemis

An innovative, global British skincare brand with over 30 years of expertise, Elemis delivers feel-good products combined with cutting-edge patented technology for high-impact results.

Challenge

Founded as a small boutique brand in 1990, Elemis is now the largest beauty and skincare company in the U.K. The brand needed a strategic partner to help them expand into key U.S. markets.

Solution

Abeo helped Elemis target the audience most likely to make a purchase and deployed a multi-product sampling campaign. A custom interactive quiz drove engagement, matching users with one of 4 product options.

Results

The quiz saw a phenomenal 94% completion rate, while targeted emails drove an 87% landing page conversion rate. Meanwhile, 10,760 users opted in for future marketing.