Founded as a small boutique brand in 1990, Elemis is now the largest beauty and skincare company in the U.K. The brand needed a strategic partner to help them expand into key U.S. markets.
Abeo helped Elemis target the audience most likely to make a purchase and deployed a multi-product sampling campaign. A custom interactive quiz drove engagement, matching users with one of 4 product options.
The quiz saw a phenomenal 94% completion rate, while targeted emails drove an 87% landing page conversion rate. Meanwhile, 10,760 users opted in for future marketing.
Landing Page Conversion
Users engaged with the quiz from start to finish
Consumers opt-ed in for future marketing
e.l.f. (Eyes Lip Face) is a US-based high-quality cosmetics brand that boasts 100% vegan and cruelty-free formulas.