Digital Dive

identifying the right sampling platform: TikTok and Instagram/Facebook

For years, Instagram and Facebook (Meta) have been the go-to platforms for brands to reach and engage with consumers. Recently, we’ve experienced the emergence of exciting up and coming platforms, such as TikTok that have enormous potential. A question that we often get asked at abeo is, how do brands identify the right platform for a sampling campaign?

Sampling

identifying the right sampling platform: TikTok and Instagram/Facebook

best practices, digital marketing, instagram, product sampling strategy, tiktok

unwrapped: holiday sampling campaign best practices

Digital Sampling, Holiday Shoppers, product sampling strategy

Sampling

product sampling in the metaverse: opportunities for community building

Beauty, Digital Sampling, metaverse, product sampling

Sampling

product sampling best practices: acquisition vs. retention campaigns

Digital Sampling, product sampling strategy

Thought Leadership

Apple iOs updates part II: audience building and targeting post ATT

digital marketing, Digital Sampling, iOs updates

Sampling

why it works: the psychology of product sampling

Digital Sampling, product sampling strategy

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