Abeo [a•be•o]

explore. sample. discover.

Our Story

Our name derives from Abeona, the goddess of journeys and discovery. We understand the ways discovery can make you feel, the role it plays in our lives, and even our basic practical need for it. Abeo taps into a sense of timelessness and evokes the power of discovery.

Our History

We are backed by Arcade Beauty’s rich legacy and passion for sampling innovation— the world leader of sampling solutions. With over a century of expertise, Arcade Beauty is dedicated to the creation of meaningful discovery experiences.

Proven Results

Any customer, any channel — Abeo’s strategic sampling engages consumers where they want to be reached.


Average Click Rate


Average Email Open Rate (2x industry average)

Gartner L2


Average consumer opt-in rate for future marketing

How We Work


Campaign Strategy

Our team works with your brand to co-create a campaign based on your objectives and KPI’s. Depending on your goals and target audience, Abeo offers a number of platform solutions to engage your consumers, wherever they are.


Development & Execution

We work with you to design a sampling campaign strategy that fits your brand’s needs, including customizations such as alternative designs, a shade finder, skincare or fragrance quiz, and in-store pickup. Through the entire process, we provide a form for two-way conversation between you and your consumer – driving engagement, education and a path to purchase.



We handle the fulfillment end-to-end from packaging sourcing, completion of all Postal Service requirements to address validation. We make sure the samples are delivered safely, securely and directly to the consumer.


Data and Reporting

We gather qualitative and quantitative insights and deliver actionable recommendations for the optimization of performance throughout the campaign. We provide a final campaign wrap up report that includes media engagement, site behavior, and email data.

Contact Us

1740 Broadway #14A
New York, NY 10019

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